OttoCar in Gold und Silbe

At this year’s AutoVision, the 13th time the “International Automotive Film and Multimedia Festival” has been held, the coveted OttoCar trophies were awarded once more, at the International Motor Show (IAA) in Frankfurt. The cinematic short film Audi select #nichtzufassen (#hardtocatch) took home one gold and one silver OttoCar for the Berlin agency, Aimaq von Lobenstein/Saint Elmo’s (AvL/SE) GmbH.

In the most prestigious discipline “Commercials (TV and Cinema) – Category 1 Passenger Cars”, the short film Audi select #nichtzufassen from the Berlin agency Aimaq von Lobenstein/Saint Elmo’s (AvL/SE) was awarded gold. There was then also a silver in the discipline “Online/Interactive/Multimedia – Category 16 Webvideos, Webisodes, Web-TV”.

The biannual creative festival for the automotive industry was once more held at the IAA in Frankfurt – with an impressive international jury: the top experts from business, advertising, film and media included Klaartje Galle (Associate Creative Director, BBDO Belgium), Tzur Golan (Executive Creative Director & Partner, M&C Saatchi Tel-Aviv, Israel), Tony Petersen (Board member German Producers’ Alliance, Film & Television, Advertising Division), Mirabell Schmidt-Lackner (Journalist for Automobilwoche, Germany).

Agencies and producers from 17 countries submitted their work to be critically appraised by the jury. The competition amongst international entries was therefore greater this year than ever before. After the award ceremony, the prize winners celebrated together with 200 invited guests.


Audi select #nichtzufassen (#hardtocatch) – about the film

The roughly 2-minute, short film is centred around a dramatic police investigation and Audi select, an innovative car service from Audi. The film was shown throughout Germany as a cinema spot as well as online. During the Berlinale 2016, the film was shown on the Big Screen at the Berlinale Palast as well as in the Audi Lounge. In addition, various digital formats were released. Alongside the 130 second version, there is a 60 second version as well as several short formats which were used across social media as teasers.

Audi team:

Jason Lusty, Head of Marketing, Germany
Yvonne Hippner, Head of Marketing Communication, Germany
Ana Dubravica, Project leader, Marketing Communication, Germany

Responsible agency:

Aimaq von Lobenstein/Saint Elmo’s GmbH,

Film production:

Czar Film GmbH


Parker Ellerman

About Aimaq von Lobenstein/Saint Elmo’s GmbH

Aimaq von Lobenstein/Saint Elmo’s enhances brands with relevant brand stories. Because we believe in the power of good stories. Because good stories are more than just white noise to the target audience. Good stories – whether digital or analogue – move people to want to be a part of the story themselves. Because good stories capture hearts and minds and produce a cultural relevance. Because good stories increase brand value. We call this a Brand Storyworld.
As a part of the Saint Elmo’s Group we are also part of Serviceplan, Europe’s largest owner-managed agency: with currently around 3,500 employees, across 35 locations worldwide, including preferred partners.


Aimaq von Lobenstein/Saint Elmo’s GmbH
Torstraße 49
10119 Berlin

Tel: +49 (0)30 / 30 88 71 0
Fax: +49 (0)30 / 30 88 71 71

AG Berlin-Charlottenburg HRB 64914
General manager: André Aimaq, Hubertus von Lobenstein, Thomas Knauer