On Saturday, the 67th Berlinale (Berlin International Film Festival) came to an end. As one of the main partners, Audi was involved in various activities throughout the prestigious film festival. Just in time for the awarding of the Bears, Audi Germany released a 90 second film about “piloted driving”. The film was created by the Berlin agency Aimaq von Lobenstein (AvL).
In his film Total Recall, director Paul Verhoeven showed his vision of piloted driving in 1990 – in the form of the stubborn robot chauffeur Johnny Cab, which Audi and AvL brought back to “life” and sat in a pilot-driven Audi A8.
Content: Johnny Cab is on the hunt for his creator, the Total Recall director Paul Verhoeven – the President of the 2017 Berlinale Jury. But instead of Verhoeven, the talkative robot meets German actor Clemens Schick …
Audi had already presented the idea of “piloted driving” at both last year’s and this year’s Berlinale, transporting stars to the red carpet.
Watch the original Johnny Cab scene from Total Recall here here.
This was the second film AvL had made for the Audi brand. The first film was released just a few days ago entitled, “Audi select – #nichtzufassen” (“Audi select – #hardtocatch”) and communicated Audi select throughout Germany.
Jason Lusty, Head of Marketing, Germany
Yvonne Hippner, Head of Marketing Communication, Germany
Ana Dubravica, Project Management Marketing Communication, Germany
Aimaq von Lobenstein, www.avlberlin.com